A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with personal funding platform Seedrs to boost £250,000.
Psychological well being and wellbeing app Shoorah is ready to offer extra on-the-go wellness instruments than some other wellbeing app.
The platform has already been downloaded by 1000’s of customers – with 6,000 downloads within the first week alone – and reached the highest 10 world Apple obtain chart inside a day of its public launch.
The straightforward, low-cost app helps individuals to take steps to take care of their psychological well being wherever they’re, via the various options throughout the app.
Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares via a fundraising spherical, with the pre-registration interval working from 31May to 7 June. The increase will assist assist the corporate’s future progress plans which embody the introduction of AI and world growth.
The tech start-up has been co-founded by Essex-based media persona Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys in recent times.
Each founders have invested six determine sums within the enterprise to this point. Ferne McCann has been a TV persona and presenter for 10 years and each at present star in ITV programme, Ferne McCann: First Time Mum.
The Shoorah app launched on 18 Could, with a ready record of 1000’s, and a high-profile London launch occasion.
Shoorah gives 24/7 entry to a sequence of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to swimsuit them, create new rituals and habits, observe mindfulness, meditate, do breath work workouts and get recommendation from accredited wellbeing specialists in a sequence of mini-pods.
The enterprise has targeted on creating bite-size psychological well being instruments – via a staff of wellbeing specialists – to profit even the busiest of individuals.
Shoorah CEO Lorri Haines mentioned: “We’re at first of a really thrilling journey and we are able to’t look ahead to extra individuals to affix and assist our mission and our future progress plans via the Seedrs fundraise. We sit up for delivering a brand new period for wellbeing by providing an reasonably priced, extraordinarily accessible, and really complete app that may make it simpler than ever for individuals to handle their psychological wellbeing.”
COO Ferne McCann added: “The entire features and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.
“We need to present folks that wellbeing instruments don’t should be intimidating, or costly, or time-consuming. With Shoorah™, you may meet all your wellness wants in a easy, handy approach that matches into your life, no matter you’ve received occurring, and wherever you’re.”
Each Lorri Haines and Ferne McCann have run earlier companies, masking advertising, vitamin and expertise.
Full particulars of the Seedrs pre-reg could be discovered right here – www.seedrs.com/Shoorah/coming-soon